Then, of course, there was The Dodo video of Bucket and Dagwood that went super viral. Then I think it was REI again (thanks, guys) who shared a photo of me and Bucket in the Colorado River, and for some reason, people really enjoyed that. And I remember thinking that was positively bonkers. REI shared a photo of Bertha with their 1 million followers, and I think people just thought, “That’s a sick van!” So overnight we went from maybe 7,000 to 15,000. I definitely had a few huge jumps in numbers that were pretty significant. Haha! But it was absolutely no overnight thing. GearJunkie: How the literal heck did you wind up with a quarter-million followers?!īrianna Madia: Excellent question, I have no f***ing idea. Is it as beautiful as it looks? Are you rich? How did you get this job?!Īn effusive extrovert with an uncanny knack for mixing brutal honesty, sarcasm, and curse words, Madia obliged all my fanboy questions.Ī post shared by Brianna Madia on at 7:27am PDTīrianna Madia: The Life of an Influencer Ambassador Full disclosure: As an avid follower, I was a smidge starstruck.īut during the trip and over email in the ensuing weeks, I asked her about the realities of her family’s Instagram life. In January, I spent a week in Mexico with assembled media and influencer/ambassadors - including Bri. It’s a job, one with great rewards and more than its fair share of headaches. That’s right, with their 1990 Ford E-350 van - retrofitted for adventure and daily living - and a backdrop of slot canyons and dusty backroads, the Madias have achieved that coveted and mysterious title of Instagram Influencer (for the record, “ambassador” is preferred).īut according to Bri, Insta fame - like most things - is a double-edged sword. It’s an unorthodox family, to be sure, but one that’s captured the admiration, aspiration, and (most importantly) attention of some 245,000 Instagram faithful. In the wake of a near-fatal accident, one of Instagram's most popular pooches is pulling through thanks in large part to the generosity of van lifers and outdoor enthusiasts. $100K Pours in for Famous Van Life Dog After Accident
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